I don’t know how the IDF chooses names for its operations but there is certainly no subtlety applied to them. Operation Cast Lead could have easily been called “Operation Spray Bullets”. The latest operation is called Operation Pillar of Cloud, which presumably refers to the cloud of smoke that billows skyward after an air strike. It’s as subtle as a brick in the face.
The issue of proportionality is one that is alien to the Israeli state. A few homemade rockets land on its soil and kill no one and it responds by assassinating Hamas’s military commander Ahmad al-Jaabari. If the situation was reversed and the Qassam Brigades killed the racist Avigdor Lieberman, you can imagine Israel’s response: they would roll into Gaza with heavy armour and as many chemical and biological weapons that they could muster… but even without such provocation, they would do that anyway.
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